DIGITAL DESIGNS & CAMPAIGNS
Website Revamp
Project
Role
Contributing Designer supporting web design, visual systems, content templates, and social strategy. Primary hands-on focus included sourcing corporate photography and stock imagery, implementing and managing visual content in AEM (Adobe Experience Manager), and producing a teaser trailer using Adobe After Effects.
The existing website was outdated and misaligned with the company’s evolving brand, limiting its effectiveness as a recruiting and culture tool. Inconsistent visuals and messaging made it difficult to tell a cohesive story to potential candidates and stakeholders.
UX review, creative direction, launch campaign, social assets, user testing
Team
The Challenge
External agency, communications team, internal stakeholders
Scope
The Solution
In collaboration with an agency partner, we refined a visual system and content templates aligned with brand guidelines to support consistent use across the website.
Visual System
To validate the user experience prior to launch, our team conducted a small user experience test with individuals outside of Tenneco's employee base. Participants were asked to complete key tasks and provide feedback on navigation, clarity, and overall usability. Insights gathered during testing informed final refinements before the site went live.
Following the completion of the website redesign, our team developed a phased launch strategy to build awareness and drive traffic to the new experience. The rollout included teaser content, static social media assets, and a final launch video announcing the redesigned site across channels.
Year
01/01/0001
Client
The Echo Project
Key Campaign Posters
2026 Safety Week Campaign
Project
Role
Strategic and creative direction, and creation of all print and digital campaign toolkit materials, including:
x4 Posters (in 2 different sizes, including editable versions for employees to translate locally)
Anonymous Reporting Card Template
Editable Safety Recognition Template
Reporting QR code Template
BINGO board activity Template
Sticky Note reminder Activity Template
x4 “Toolbox Talks” one-pager info sheets
Internal Email Banners and Social Posts
Safety incidents historically increase during the summer months as vacation schedules, staffing changes, and routine disruptions can lead to distractions and lapses in established procedures. The campaign needed to reinforce awareness of critical safety protocols—particularly around hand injury prevention—while fostering a proactive reporting culture. A key challenge was securing site-level buy-in and encouraging employees to report unsafe behaviors and near misses as opportunities for prevention and continuous improvement before incidents occur.
Print and digital campaign toolkit materials, campaign strategy, campaign launch video
Team
The Challenge
Communications team, EHS (Environment, Health, and Safety) team
Scope
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